Product Launch & Listing

The UAE food retail sector is classified under hypermarkets (A class outlets) and neighbourhood supermarkets (B class outlets). There are over 300 A and B class outlets across the country, and the listing & rental policies differ by outlet. Different listing charges and space availabilities may apply to branches as well.
Listing new products with retailers can be a time consuming and expensive process. The listing and registration process differ in other markets such as Oman and Qatar.

We, therefore, work with suppliers to help list new products across all regions. With our market-specific knowledge and 17 years of FMCG experience, we guide you through the process and help with compliance and procedures of individual outlets in UAE, Oman and Qatar.

Our long-standing relationship with decision-makers enables us to speed up the listing process and effectively achieve product listings and shelf rentals.

Widespread network 

With years of experience in the food trading and distribution market, we have developed strong relationships and partnerships with key outlets across the GCC. Our sales and field staff have years of experience in the food and beverage business. Our ongoing communication and engagement with stores, our widespread network and continuous feedback from field reps and account managers enable us to manage better your merchandise, promotional activities, and product listing & shelf rentals.

Distribution

Keeping in mind the local and regional requirements, we have separate warehouses for our branches in Dubai, Muscat, and Salalah. This helps us meet our local & regional clients’ needs & stock deliveries effectively and avoid delays. Each unit also has its dedicated delivery fleet.